A leading digital marketing agency has reported a 300% year over year increase in demand for AI focused search optimisation services. The rise is being driven by the growing influence of AI platforms like ChatGPT on how consumers discover information online and reflects a shift in business priorities toward visibility within AI driven discovery channels.
Montreal based Boost One SEO said the spike in client interest mirrors broader changes in buyer behaviour. Companies are now seeking to ensure that their content and offerings appear in results generated by generative AI and large language model powered search tools. Inquiries related to AI search optimisation have become a top priority across multiple sectors, including technology manufacturing security human resources and construction.
Boost One SEO noted that typical optimisation strategies are evolving beyond traditional search engine ranking tactics. Businesses are now focusing on AI centric approaches aimed at relevance within generative engines, often referred to in industry circles as Generative Engine Optimization or GEO. Organisations using these strategies have reported increased mentions and visibility within AI outputs in recent months.
CEO Jonathan Cadoch highlighted that client requests are rapidly pivoting toward ensuring business content is featured or recommended by AI platforms used for information gathering and purchase decisions. The trend underscores the growing influence of AI driven results on discovery paths and buyer journeys, particularly for enterprise and B2B brands.
The surge in demand signals a broader industry recognition that AI powered discovery channels are becoming central to digital marketing strategies. More businesses are now seeking specialised services to navigate the impact of generative AI on search visibility and content performance.
