Google is changing how it shows artificial intelligence or AI summaries in search results. These summaries give quick overviews of information. If people do not interact with these summaries Google will show them less often. The goal is to make search results more useful for users.
The changes are part of Google’s plan to improve its AI features. By looking at how people use search results Google can decide what is helpful and what is not. When users do not click on AI summaries or spend time reading them Google understands that people are not interested. Then the summaries appear less frequently.
According to Google the AI summaries provide context and highlight key points in search results. They are meant to help people understand information quickly. If users do not engage with the summaries they are less likely to appear in future searches. Google encourages users to interact with the summaries to continue seeing them.
Google wants to make sure AI in search is helpful and relevant. The company will monitor how users interact with search results. This allows Google to show content people find useful while reducing AI summaries that are not relevant or helpful.
The update comes at a time when search engines are exploring ways to use AI without confusing users or reducing traffic to original websites. Google aims to balance AI assistance with access to original content. Users should still be able to find the information they want on the source websites.
Experts in the tech industry say the changes show Google is adapting its search strategy. The company is focused on user behavior and feedback. Google is not changing the AI itself but adjusting when and how AI summaries are shown based on engagement. This includes tracking clicks and time spent on summaries.
As AI continues to shape search experiences Google’s approach of showing summaries based on engagement reflects a broader industry trend. The goal is to make AI features meet user preferences and improve search usefulness across platforms.
