Nowspeed, an AI enabled digital marketing agency, has unveiled a new Business Authority Service designed to help B2B companies enhance their online credibility and visibility as artificial intelligence reshapes the buyer research process.
The service aims to strengthen the digital signals that influence both traditional search rankings and AI generated recommendations from platforms such as Google’s AI overviews, ChatGPT, Gemini and Microsoft Copilot.
According to Nowspeed, authority in the current landscape is determined by how consistently a brand’s information appears across trusted data sources used by AI systems to validate expertise, product and service sentiment and thought leadership.
The Business Authority Service begins with a comprehensive audit of a company’s authority signals across key ecosystems, identifying gaps that may limit visibility. Based on the audit, Nowspeed delivers a prioritized action plan for improvements.
Key components of the service include:
- Optimizing business listings and directory information for consistency.
- Enhancing review generation and reputation signals.
- Improving structured data and schema for AI readability.
- Securing mentions and placements on authoritative sites.
- Providing monthly tracking through an Authority Scorecard.
David Reske, CEO of Nowspeed, said the service offers businesses a clear, measurable roadmap for building trust and credibility in a digital environment where traditional SEO and PR alone may no longer suffice.
The Business Authority Service is available as a standalone offering or as part of Nowspeed’s broader suite of growth services, including SEO, Generative Engine Optimization (GEO) and large scale content solutions.
